Mobile research; ‘in-situ’ research; understand customer experience
Researching ‘In-situ’, in context
The best research understands
how customers behave in real situations, exploring the influence of location
and time.
Traditional research tends to operate out of context, giving rationalised
opinion of what people think they do rather what they actually do.
But people’s behaviour is affected by real situations and within real environments.
The mobile is unique in its ability to capture experiences ‘in situ’, at
the point of consumption. As such, it forms a central feature of our platform,
extending communities into the immediate, real moments of experience.
By combining the knowledge and insight from Intersperience Research, we
are able to understand how customers behave differently depending on the situation.
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