Online research communities
The continuous nature of virtual communities means that rapidly changing
views, the evolution of people's minds, and the trends and fashions of society
can be viewed as and when they develop. The real value lies in the possibility
of studying it untainted, viewing individuals, networks and communities
without changing their state, watching the world in motion.
Alongside our branded, client communities we are continually running a range
of communities which are unbranded and aren't recruited from customer
databases.
This bottom-up approach gives a unique route into the minds of consumers
through their own words, written for their own purposes.
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